Where Sinford Began
Built on Experience.
Engineered for Global Logistics Excellence.
What started as a discussion about the frustrations of modern logistics became a clear mission: to build a company that simplifies supply chains, improves visibility, and delivers reliable execution.
Sinford Clearing & Forwarding was established in 2023 with a clear objective: to provide reliable, integrated logistics solutions that simplify supply chains and deliver measurable value to clients.
Built on a foundation of practical industry expertise, the company’s directors collectively bring more than 45 years of experience across freight forwarding, customs clearance, warehousing, transport, and supply chain management.
Clear processes. Controlled movement. Reliable outcomes.
A Different Kind of Logistics Company
Sinford was founded to address the challenges businesses face in today’s complex logistics environment. From freight coordination and customs compliance to supply chain visibility and operational efficiency, we provide seamless solutions that keep cargo moving and businesses operating.
Our approach is built on three principles:
Clear Processes
Controlled Movement
Reliable Outcomes
By combining deep industry knowledge with a customer-focused approach, Sinford delivers logistics solutions that are efficient, compliant, and tailored to the unique requirements of each client.
Mission & Vision
At Sinford, our mission and vision guide every decision we make, every shipment we manage, and every client relationship we build. They reflect our commitment to delivering reliable logistics solutions, creating long-term value, and helping businesses navigate increasingly complex supply chains with confidence.
Our Mission
To deliver reliable freight forwarding, customs clearance, and logistics solutions that improve supply chain efficiency, reduce operational delays, and support business growth.
Our Vision
To be a leading logistics and freight forwarding partner in South Africa, recognised for operational excellence, reliability, and customer-focused supply chain solutions.
Our Approach
We believe logistics should be:
- Clear, not complicated
- Fast, not delayed
- Compliant, not risky
- Controlled, not fragmented
Our approach is built on real-world logistics experience across ports, warehouses, transport systems, and customs environments.
We focus on execution, reliability, and efficiency in every shipment we manage.
Leadership Team
Sinford is led by an experienced executive team with deep expertise across international logistics, supply chain operations, and marketing. With decades of combined industry experience, the team brings together strategic leadership and hands-on execution to deliver efficient, reliable, and performance-driven solutions across all areas of the business.
John Crawford
Founder/Director
John is a logistics executive with 38+ years’ experience in warehousing, transport, and FMCG supply chains.
He specialises in distribution management, cold chain logistics, fleet operations, and operational optimisation.
As Founder and Director of Sinford Clearing & Forwarding, he leads operational strategy and supply chain performance.
Tamlan Sinclair
Founder/Director
Tamlan is a logistics professional with 10+ years’ experience in freight forwarding and customs clearance.
She specialises in import/export coordination, supply chain operations, and client service, with a strong focus on practical, efficient logistics solutions.
As Co-Founder and Director of Sinford Clearing & Forwarding, she drives service excellence and customer-focused logistics delivery.
Tracy Crawford
Head of Marketing
Tracy is a marketing professional with 14+ years’ experience in advertising and 10 years as a senior marketing manager.
She specialises in brand strategy, campaign development, and multi-channel marketing across multiple industries.
She currently leads marketing across eight companies, driving brand consistency and growth.
Why Sinford
A Logistics Partner Built on Real Experience
Sinford is not just a logistics coordinator — we are an operational partner in your supply chain.
We understand how goods move through ports, borders, warehouses, and transport networks, and we use that knowledge to improve efficiency and reduce risk.
Why Businesses Choose Sinford:
- 30+ years combined industry experience
- Strong freight forwarding capability across all transport modes
- Deep Customs clearance expertise
- Reliable import and export execution
- End-to-end logistics visibility
- Strong strategic logistics partnerships
- Cost-efficient supply chain solutions
- Proven operational reliability
We focus on outcomes — not promises.
More Than a Logistics Company
Sinford Clearing & Forwarding exists to simplify logistics, reduce supply chain friction, and deliver reliable freight forwarding and customs clearance solutions across South Africa and global markets.
We move cargo with precision, accountability, and consistency.